SENNHEISER EARWORM BILLBOARDS
Famous songs have the power to transform people for the better when they listen to them. Some are so iconic that just by reading the title alone we already start singing them inside our heads. To prove Sennheiser’s belief in the true transformative power of music and how it can inspire people to act, we displayed song titles on some of the most iconic advertising locations like Times Square.
We launched “Call Me Maybe” on Mother’s Day, encouraging people to pick up the phone and call their mums. Later in the year, “Stand By Me” launched during the Pride Walk in Berlin, reminding people to show up for the LGBTQ+ community – not just during Pride, but all year round.
Check out the full campaign below:
